Originally published on

May 5, 2017

They say that when you do something you love you’ll never work another day in your life — and for our very own founder, Agatha Achindu, this time-worn saying is as true as ever.

“My passion for organic baby food and children’s health drove me to start my own business. At the time there was no existing company doing what I wanted to do, so working for someone else was never part of the equation. This has been a tremendously gratifying path for me — I can’t imagine finding such satisfaction anywhere else.” she told Ann Taylor, the women’s fashion brand, for their exclusive “Inspired By” feature with Grace Bonney. Throughout the piece she shares her journey from her childhood farm to entrepreneur, her proudest success, and her tried-and-true way for getting out of a creative rut.

To read the full interview (and get a dose of fashion inspo), head over to

Ann Taylor Inspired By series chats with Agatha Achindu